Ruse is less of a brand and more of an idea, an idea that we express through our products. We believe, what makes our store unique is our never-ending experimental approach towards altering the conventional. In other words, consistently putting forth the unconventional.

Concepts and designs, inspired from ordinary, everyday life interactions, mirroring the outlook of the youth and trying to capture and connect with the relaxed, fun and easy-going spirit of this generation. Always striving to make everybody's experience with our products as much fun as possible!

Backed by over 25 years of manufacturing experience in clothing and accessories, the founders have a history of working with renowned global brands like Roxy, Quiksilver, Billabong, O'Neill and many many more. The idea is to blend that experience with modern day designs to create a perfect balance of reliability with fresh appeal. What sets us apart is our unconventional approach to product design paired with our hands-on approach to manufacturing, as we aspire to create a space through products and designs that we believe in.

Our end-to-end, in-house, quality setup ensures extremely high levels of quality assurance for all products. Trendy graphics, personalized customer service, building trust and dependability are some of the ways through which we provide seamless service and a great shopping experience. We strongly believe in delivering the perfect blend of quality and craftsmanship with love and strive to make the customers’ experience with our products an indelible one!

Trendy and quirky kids, men and women apparel along with Pet Apparel and Accessories are some of the unique products and services we deliver to our patrons.